Samsung becomes the dawn of smartphones in India! Xiaomi's reign came to an end; Indians are crazy about this phone
Samsung has ended Xiaomi's rule in India. The company has caused a stir because of these smartphones. According to market research, Samsung has 22% shipment and 27% market share in India by March 2022.
Xiaomi has been leading the Indian smartphone market since the end of 2017. Samsung outperformed Xiaomi in the third quarter of 2020, while the Chinese manufacturer managed to regain its lead in 2021. According to a new market survey by Counterpoint Research, Samsung has overtaken Xiaomi. Now Samsung has become the market leader of smartphones in India. According to market research, Samsung has 22% shipments and 27% market share in India by March 2022.
These phones made a fuss
Samsung has confirmed a 9 per cent increase in price compared to the same period last year. According to Neil Shah, vice president of research at Counterpoint, "the timely expansion of portfolio with 5G capabilities up to M, F and A series and the strong initiative of Galaxy S22 and foldable flagship series helped Samsung to re-emerge as a leader."
Low cost phones stay on top
The South Korean company is offering a wide range of Galaxy M, F and A series smartphones in India at various prices. The company offers about 15 5G smartphones at a price of Rs 20,000. Currently, the Galaxy F23 5G, which is priced at Rs. Starting at Rs 13,999, it is the brand's cheapest 5G phone in India. Also, both Galaxy S22 series and Galaxy Foldable have done well in the country market.
Three years ago, Samsung lost its top spot in the premium smartphone market. Counterpoint research has found that the phone's Galaxy S22 line helped the South Korean company pass Apple and become the market leader in the premium smartphone market.
In March 2022, the Galaxy S22 Ultra was launched in India at a price of Rs. Achieved 74% volume market share in the 1,000,000+ segment. With the sale of the S22 Ultra, the South Korean company raised Rs. Gained 81% market share in 1,000,000 categories. In addition, Samsung now offers Rs. Has a 38% volume market share in the 30,000+ segment.
29-Sep-2024